Permanent Brazilian Straightening and Blow Dry
A permanent straightening procedure and blow-dry (also referred to as a Brazilian blow dry, because it originated in Brazil) is part of the new generation of hair therapy.
By applying keratin treatment to your hair, it helps to eliminate frizz, makes hair more manageable and keeps that ‘just blow-dried’ feeling for longer.
You don’t have to be vegan to be in favour of fewer chemicals and animal-friendly products! This Keratin Treatment is using a blend of amino acids (Aspartic Acid and Glutamic Acid) that are derived from organic coffee beans, lentils and soya.
The product itself is imbedded in the cortex and its working by re-aligning and stretching of disulphate bonds within the hair structure. This effect is only temporary.
The process has now evolved so that leaving the treatment on for 3 days is no longer required.
- 100% FORMALDEHYDE FREE
- NOT TESTED ON ANIMALS
- REDUCES VOLUME
- ELIMINATES FRIZZ
- ADDS SHINE AND SOFTNESS
- PROVIDES LONG-LASTING RESULTS 4-5 MONTHS
- OFFERS PROTECTION FROM HUMIDITY

